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Winter newsletter 2012

Stepping up our mouth cancer campaign

Perfect 32 stepped up our annual mouth cancer campaign in November due to shocking statistics that reveal an escalating problem in the UK.

Alongside our annual free screening day, which took place on November 10, our team also visited Bishop Burton College on November 16. The aim was to raise awareness of the disease with younger people – more of whom are developing the condition due to smoking, drinking and the Human Papilloma Virus (HPV) which can be transmitted by oral sex.

The agricultural college hosted a Lifestyle Day and it is here that the team from Perfect 32 explained that tobacco use, drinking alcohol and HPV are the main risk factors and account for around three in four cases of mouth cancer.

Principal dentist, Dr Gary Rowland, said: “Figures from Cancer Research UK show that people who drink and use tobacco to excess are up to 30 times more likely to develop the condition and non-smokers who are exposed to second hand smoke at home or work are two-thirds more likely to develop the disease.

“Better awareness and prompt detection saves lives. Early diagnosis can improve survival chances from 50 per cent to 90 per cent. Regular examinations with your dentist ensure you are professionally screened for the signs of mouth cancer and we would urge as many people as possible to book a free screening with us. Anyone over the age of 18 is welcome.”

Although mouth cancer is more likely to affect people over 40 years of age, an increasing number of young people are developing the condition. There are 7,800 new cases of mouth cancer diagnosed in the UK every year and one person dies from the disease every three hours. Remember to look out for:

• Ulcers that do not heal within three weeks
• Red and white patches in the mouth
• Unusual lumps or swellings in the mouth, throat or neck
• A persistent sore throat or hoarseness
• Unexplained tooth mobility

During November two high profile campaigns to raise the awareness of mouth cancer run in the UK. The British Dental Health Foundation runs Mouth Cancer Action Month throughout November and the Mouth Cancer Foundation runs Mouth Cancer Awareness Week from 13 to 19 November.

For more information visit the Mouth Cancer Foundation at www.rdoc.org.uk/dentistmcaw or the British Dental Health Foundation at www.mouthcancer.org

Download our mouth cancer awareness flyer

Perfect 32 scoops business awards accolade

The team at Perfect 32 dental practice in Beverley celebrated winning the prestigious Training Business of the Year crown at the Chamber Bridlington and Wolds Business Awards in October.

Principal dentist, Gary Rowland, from the NHS and private practice in Ladygate, and his wife and practice manager, Nicki, attended the glitzy awards ceremony at the Royal Hall in Bridlington, hosted by Hull & Humber Chamber of Commerce.

Perfect 32 wowed an independent panel of judges with their significant business improvement through the training and development of its workforce and beat off stiff competition from the Hull-based Gilson Hotel and Portull Training Services.

Awards organiser, Geof Humphrey of Nexus Group in Bridlington, praised Perfect 32 for its impressive win, adding: “Perfect 32 is an incredibly worthy winner of the training business category and I would like to congratulate them. It is the first time in our history that we have seen a business delivering health care enter the awards. That they competed with businesses from all sorts of other sectors, were able to impress the judges with their business strategies and win, is terrific.”

This leading business event in the area is now in its fifth year and provides networking and innovation opportunities that add genuine value to the business community. BBC journalist and presenter Crispin Rolfe compered this year’s event. All businesses were from East Yorkshire, Hull, The Wolds, Hunmanby and Filey.

Photo caption: Gary and Nicki Rowland (pink dress) and the team from Perfect 32 in Beverley are delighted with the Training Business of the Year accolade they received at the Chamber Bridlington and Wolds Business Awards 2011.